August 8, 2017
Car tires on winter road covered with snow

How to Get Your Car Winter Ready

Winter still may seem far away, but it is never too early to start preparing your car for the cold weather and ice. To make sure your vehicle is ready for winter, you need to make sure you catch up with regular maintenance and take care of a few other […]
August 8, 2017
auto mechanic at car suspension repair work

Why Should I Get My Car Serviced at the Dealership?

As an auto owner, you know that you need to have your vehicle serviced regularly, but you may not be sure where to have it done. Out of the various mechanics in your area, you should always opt for the service center at your dealership, whether it is for regular […]
August 8, 2017
Blond teenage girl sitting in her new car, holding the keys.

Affordable & Safe Cars for Your First Time Drivers

Searching for a car as a first time driver is a bit different than looking for one when you are more experienced behind the wheel. You will want something that is highly intuitive to use, has safety features to watch your back, and is affordable. After all, you don’t want […]
August 8, 2017
Pushpin on map

5 Summer Road Trips in New England

New England has hundreds of gorgeous roads and small towns worth a visit. Anyone who has lived in or visited the region knows that the best way to see everything is via a road trip. If you are stuck searching for ideas, consider one of the following options or even […]
August 8, 2017

4 Cars Everyone Is Talking About

With the new model years arriving, drivers have every reason to get excited. While every updated model is worthy of at least a glance, there are a handful that everyone seems to be talking about. Check out the following four models to discover why there is so much excitement and […]
August 8, 2017
A pretty sunset at a New England beach - Connecticut, USA

Best New England Beaches

One of the best ways to take advantage of the summer is by visiting the top beaches in New England. Take a road trip to one of these beaches for a few days of relaxation and the chance to enjoy the scenery on your way there. Check out these suggestions […]
July 18, 2017

Giving Back: How One Dealership Walks the Walk

It’s been a little less than a year since Prime acquired the Subaru store in Norwich, Vermont. And as the saying goes, what a difference a year can make. At the time of acquisition, the dealership had been around for nearly two decades. Recognizing that change can be challenging, David […]
July 18, 2017

Second Chances

In 1979, a gallon of gas was 86 cents, a Corolla sold for $3,698, and a nineteen-year-old kid named Bob Wilson started at Ira Toyota on Route 114 in Danvers, Mass. Bob was fresh out of auto mechanics school when Ira Rosenberg brought him on as a mechanic. At first, […]
June 15, 2017

Prime Perks: Employees Who Play Together…

A few years ago, Prime Motor Group’s corporate trainer, Dimitria Sullivan, decided to form a company basketball league. She got the idea after watching a couple of softball games between employees from the Massachusetts Honda and Toyota stores. Dimitria explains, “We had some really fun softball games. You know, just […]
October 31, 2016

Review: 2017 Toyota Highlander

The 2017 Toyota Highlander was released earlier this yea, so it’s time to take a look at what some industry experts are calling the most significant changes to hit the line since 2014. Reviewing the old Highlander The Japanese Automaker’s vehicles usually compete for top spots among their peers, and the Highlander is […]